One option is to invest a few hundred bucks in a Kopykake like the pros and serious hobbyists do, but I definitely don't have the scale of business to allow for that in my (non-existent) budget. Cool, but totally unrealistic.
Another way would be to print the image out on edible paper and transfer it to the cake. However, my biggest cake fail to date involved an edible paper transfer at midnight the night before a cake was due, so I am extremely gun-shy of the stuff.
You could do a frozen buttercream transfer, which is the back-up method I used after my spectacular edible paper fail, but I don't find my piping hand to be quite steady enough for the detail required for this emblem.
So the next best thing I have come up with is a simple yet effective tracing method.
First, you need to print out your logo or emblem in the right size. I did a bit of trial-and-error by tracing my baking pan onto paper, and printing the logo a couple of times to find the right size.
I placed my logo cutout onto a paper strip approximately the size of a blue fondant stripe I would eventually put on the cake to mimic the stripe on the Don Rowing Club's oars, just to make sure the size was right, relative to the cake.
I would estimate this is maybe 1/4 teaspoon of tylose powder to an ounce or so of fondant. (This is what I do instead of buying or making large amounts of gumpaste that I don't frequently have a use for.)